we exceeded our numbers

can you imagine hitting your projected numbers at a location that customers have to literally drive thru quik trips parking lot to get to.
that's what we did on barry road for 2010. its amazing we can do much business in a location that is land locked and almost impossible to get into and then out of.
i have been spending time speaking to our customers and almost all agree that if the igtogo was in an accessible location we could do 50% more business and maybe more.
that alone is driving me to get to jo/co and get a location that is easily accessible.
we'll do great. people love our food, value and service.
it will be the beginning of a restaurant powerhouse.
come along for the ride.
contact me on my cell 816-590-9950
ciao,
john david dicapo

out looking for a few good men or women

we have our subscription agreement completed and i'm out looking for those few men and women we need to get the igtogo op financed and started. it's amazing how broke alot of the people i thought had money are and how much money i thought people who were broke have.
the people participating are working class folk who see in me and the igtogo an opportunity to get a residual income for the remainder of their lives if were successful and their money back before i take a dime of profits. sometimes the unsophisticated investor is the smartest and i defiantly think the people who have signed up with me will get way more in return than they have put in and it will be a privilege for me to pay them back.
unlike swindlers and wall street stock brokers I'm here to make money for me and my investors and grow the italian gardens togo into a major restaurant chain.
i will dance with the ones that are bringing me to where i want to go.
i feel great!
ciao,
john david

i'm really excited

i worked at the igtogo last night and i'm so pumped up about the new place it's hard to keep it in. the customers that came by were so happy to get the wonderful food we sell and told me so. several said they enjoyed the gardens more than any restaurant in town drive thru, sit down or otherwise. they can't believe the customer service we give. one guy said he was talked to more at the gardens than he was at an applebbes where he sat as a customer.
that's great for me to hear and i know it will help make the gardens successful.
i am going to call each and every potential investor today and see what happens.
i feel its going to be a good day.
ciao,
john david dicapo

were on our way

we finalized the subscription agreement over the weekend and sent it out this morning. we are really excited to get our investors together and get started. hopefully we can be done by the end of the week.
we can then go to the sba and get approval. sign purchase agreement for the land and were off to the races.
an igtogo in op is going to be a game-changer not only for us but for the whole quick serve industry.
i feel so good about it it's hard to keep it in. i just had a plate of penne with tomato sauce and the folks in op will just go wild.
life is good!
john david dicapo

i can't believe its been a week

with my daughter ava's 8th birthday and the snow storm this week i haven't had time to blog. business has been down because of the snow but that was to be expected. we had our crew placing door hangers in the neighborhood. i think its helping. it sure can't hurt. business is really tough right now but we are doing a good job connecting with our customers. service with a smile.
i have spent the last couple of weeks working on our subscription agreement for igtogo op. it's going to be a great restaurant and will take our company to a higher level. we expect to do over $1m in sales but to be on the safe side were projecting $900k for business purposes.
i get so excited sometimes i can see the new building and the customers driving around it picking up their food enjoying themselves listening to great italian music.
life is good.
john david dicapo

advertising doesn't cost it pays

i'm a believer. we have great food and great prices now we just need to let people know. we sent out a team of people to put door hangers on the apartment complexes around the igtogo and we saw business double. we had a before the blizzard sales day yesterday just 1 day after the team went out. alot of new customers. wow!
now i know why mcdonalds and BK are always on tv advertising their restaurants. it works. we hope to see the spike in sales continue thru the weekend and become a trend and you can bet me that team of door to door advertisers will be back out next week.
salute,
john d. dicapo
p.s. my dad and i are going to be on the radio today celebrating our new book and the igtogo. another boost.

it's been a week

wow i haven't blogged in over a week. flu bug and the terrible weather we've had are the culprits of that. i'm back now and in the process of getting the subscription letter done for igtogo overland park. we should be able to start getting investors to write checks in a week or so and get this ball rolling. before we know it spring will be here and we need to be ready.
with the snow and cold temps business has slowed but we are prepared by limiting our labor and keeping costs down. we need to advertise a little more and think about new ways to attract customers. if they don't come to you you must go to them.
overall i'm very happy and can't wait to get things moving forward at a rapid pace.
ciao,
john david dicapo

the holidays are over

we had a good holiday season. business was up from last year and the staff at the igtogo was just great. we received several compliments on how courteous and fun our staff is and how it is a welcomed pleasure to drive thru igtogo.
i really think that's great and that's exactly what we've tried to accomplish in our business. even though we are a drive thru only we are still in the food service business and we need to always treat our customers like their coming into our home.
now that the holidays are over we need to establish our lunch business and market our family dinners.we need to promote off-site catering. we need to look at new menu items folks asked for during the holidays like chicken spedini and continue to make our service better.
we always need to strive to improve.
ciao,
john dicapo