i just read an article in consumer reports rating the best burgers and guess what? mcdonalds came in dead last. the largest and most successful hamburger chain in the world has what consumers rate as the worst hamburger of all. you know what that tells me? consumers don't eat with their taste buds they eat with their wallet. this article compared mcdonalds with five guys and the mcdonalds hamburger costs $1 while the five guys costs $5.5o. of course the more expensive burger cooked to order will taste better but how many people want to wait for a burger to be cooked to order and how many want to get out of their cars and wait in line at five guys for that better burger and pay up for it.
i think five guys has a good product and it's on an upward swing but it won't be sustained. it's just a fad and after it's over mcdonalds will still be the king of the hill and the most successful hamburger chain in the world with the burger that's rated at the bottom of the list.
igtogo wants to be what mcdonalds was when mcdonalds started growing in the late early 60's. great food and a good price. we can do it.
we're doing it now we just need to keep growing and getting better.
ciao,
john david dicapo
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